Has Juices
Has Juices & More
Live Juices
RE-BRANDING – THE CHALLENGE
Live-Juice pioneer’s go-to brand custodians, at your service.
And that only attracted people above 30-35, leading to the perception that HAS juices are meant for old uncles and aunties.
Given the personality of the brand, we decided to give it a fresh look that was not only catchy but also more appealing to a more younger audience who never shy away from trying new things, and actively promote what they love on social media.
CLIENT
HAS Juices & More
LOCATION
Mumbai
YEAR
2017
SERVICES
Branding
Digital Marketing
Food Photography
PR
CLIENT
HAS Juices & More
LOCATION
Mumbai
YEAR
2017
SERVICES
Branding
Digital Marketing
Food Photography
PR
RE-BRANDING – THE CHALLENGE
Live-Juice pioneer’s go-to brand custodians, at your service.
HAS had 20 active outlets and an audience that loved their products. Unfortunately, the brand and its assets were not in sync because of outdated designs and lack of a clear thought in them.
And that only attracted people above 30-35, leading to the perception that HAS juices are meant for old uncles and aunties.
Given the personality of the brand, we decided to give it a fresh look that was not only catchy but also more appealing to a more younger audience who never shy away from trying new things, and actively promote what they love on social media.
Food Photography
Sustainable Photography
Social Media
Weekly contests
To keep the page healthy and active like the HAS Juices product range, we ran multiple
contests each week with incentives.
The result? Organic reach and engagement that would otherwise be achieved only
via intensive seeding and promotion budgets. Also, a more loyal follower base.
Social Media
Pet Bottle Launch
With an initial testing budget of Rs. 500 per post, we gauged the performance of our ads.
The campaign garnered a lot of visits to the page.
The page was designed and planned to provide detailed information about the product range.
An integrated online PR push ensured that the brand got talked about more and get higher visi with buying patterns reflecting high-end brands and luxury items.
PR
Zomato
Rarely considered as a preferred beverage delivery chain, our efforts helped increase rating and visibility for HAS Juices on the platform, with the help of celebrated reviews on the platform.
PR
#IndiaHAStogetFIT
To promote a healthy year during the lockdown, HAS Juices started an online movement called
India Has To Get Fit. By asking the audience to do some easy fitness activities and pairing it with healthy HAS mixes, we managed to get the word out about HAS and health.
PR
#DetoxDiwali
For Diwali, we encouraged everyone to bring in a healthy festive spirit with
Detox Diwali. By engaging with actress Sonam Kapoor with a hamper,
HAS got tremendous reach and mentions during the campaign.
Which led to increase in request for franchises all over India,
And orders for the hampers as well.
