CAPTURING WOW

Capturing wow

Online Photography Community

RE-BRANDING – THE CHALLENGE

Creating a platform that clicks with budding talented photographers.

Photographers can be a meticulous lot, which happened to make our job challenging. We had to find interesting ways to keep them engaged and hooked to the Capturing WOW community. So, we did what we could do best. Give them useful advice to get better, and what better way than to bring in the bigwigs of the industry to mentor them. The difference? We didn’t use the standard approach of putting up branded creatives to garner attention. Instead, we provided value to the community to come together and stand for something larger. And we saw a massive spike in our follower numbers.

CLIENT

Capturing Wow

LOCATION

Mumbai

SERVICES

Social Media Community Management

Ads Management

CLIENT

Capturing Wow

LOCATION

Mumbai

SERVICES

Social Media Community Management

Ads Management

RE-BRANDING – THE CHALLENGE

Creating a platform that clicks with budding talented photographers.

Photographers can be a meticulous lot, which happened to make our job challenging. We had to find interesting ways to keep them engaged and hooked to the Capturing WOW community. So, we did what we could do best. Give them useful advice to get better, and what better way than to bring in the bigwigs of the industry to mentor them. The difference? We didn’t use the standard approach of putting up branded creatives to garner attention. Instead, we provided value to the community to come together and stand for something larger. And we saw a massive spike in our follower numbers.

Social Media

Ads – Online Summit Tickets

Using ads on social media, we gathered a lot of attention that also resulted in conversions. To promote the property, we organized various workshops and a summit to bring the community together. As a result, we gained at least 4500 new contacts at a nominal budget spend and about Rs 20,000 in revenue via pure-play digital promotions.

Due to the new Instagram algorithm problem, we faced an issue of the drop in reach, engagement, and followers. We tried a new strategy that eliminated the use of creatives completely. This led to a huge spike in numbers within a week.