Drinqkart
Drinqkart
Online Liquor Delivery
BRANDING – NEW IDENTITY
Helping a new market player get their serving shot of success.
In a heavily restricted market for liquor promotion we found a way to truly explore the potential of a lucrative door-to-door service. We positioned Drinqkart as a cool premium liquor delivery service by creating an identity to match.
CLIENT
Drinqkart
LOCATION
Pune
SERVICES
Branding – Logo + Easel
Social Media Page Management
Ads Management
CLIENT
Drinqkart
LOCATION
Pune
SERVICES
Branding – Logo + Easel
Social Media Page Management
Ads Management
BRANDING – BRAND IDENTITY
Helping a new market player get their serving shot of success.
In a heavily restricted market for liquor promotion we found a way to truly explore the potential of a lucrative door-to-door service. We positioned Drinqkart as a cool premium liquor delivery service by creating an identity to match.
Since it was difficult to openly market the product range, we chose to use the power of social media to drive awareness for the delivery service instead. Because in this category people know what they want, they care more about how they will get it. And Drinqkart’s service was spot on.
Social Media
Ads
Our clear strategy and targeting identified football fans, engineers, and alcohol connoisseurs. Additionally, we invested more in ads, a day or two before dry days. This helped us reach the most relevant people, drive engagement and convert sales at the same time.
Objective – reach, conversions, messages, traffic
Conversion: Rs 80,000 sales against Rs 1000 ad spend
