K Bhagat Tarachand
K Bhagat Tarachand
Restaurants
RE-BRANDING – THE CHALLENGE
What happens when a legacy brand comes asking for a contemporary facelift
K Bhagat Tarachand is a 125-year-old restaurant chain that brings with it years of experience and trade secrets passed down through generations. Keeping all of these factors in mind, we rebuilt the brand to be the best fit for all times – today and tomorrow.
Marque crafted a rebranding exercise where the core values of K Bhagat Tarachand shone brighter than ever while making this age-old brand more relevant to the modern generation.
CLIENT
K Bhagat Tarachand
LOCATION
Mumbai
SERVICES
Branding
Website
Digital Marketing
Food Photography
PR
CLIENT
K Bhagat Tarachand
LOCATION
Mumbai
SERVICES
Branding
Website
Digital Marketing
Food Photography
PR
RE-BRANDING – THE CHALLENGE
What happens when a legacy brand comes asking for a contemporary facelift
K Bhagat Tarachand is a 125-year-old restaurant chain that brings with it years of experience and trade secrets passed down through generations. Keeping all of these factors in mind, we rebuilt the brand to be the best fit for all times – today and tomorrow.
Marque crafted a rebranding exercise where the core values of K Bhagat Tarachand shone brighter than ever while making this age-old brand more relevant to the modern generation.
Food Photography
Sustainable Photography
Social Media
Dessert Thali
We introduced Dessert Thalis to attract more attention to the side-serving dishes using the power of social media. Repurposing the existing dessert range and a dash of aesthetic presentation did the trick. By the looks of it, we tapped into a whole lot of sweet tooths.
Social Media
Aamras Ads
With an initial testing budget of Rs. 500 per post (geo-targeted within 5km of all outlets), we gauged the performance of our ads.
As per the analytics, higher performing ads got incremental budget boosts to push reach and interactions.
Integrated Digital PR campaign raised visibility and top of mind recall for the communication.
Attracting more audiences to check out detailed product info on the brand page.
PR
Zomato
Speaking of result-oriented approaches, KBT rating on Zomato shot up from an average of 3 to delightful 4+ across outlets.
The secret was to engage with Zomato connoisseur level bloggers with our PR expertise.
Regular blogger activity kept the rating up and also dealt with effective handling of negative experiences.
PR
Hampers
Our curated hampers were sent to celebrities that fit our demographic target of people ageing between 30 to 60.
And social media influencers created an amplification effect to capture audiences under 28.
Website
Sealed franchise deals with just one really solid webpage
